“The back-to-school and college shopping season is in full swing, but many parents and college students say they are waiting for the best deals to complete their shopping lists, according to NRF’s annual survey conducted by Prosper Insights and Analytics. Total spending for K-12 schools and college combined is projected to reach $82.8 billion, nearly as high as last year’s $83.6 billion”
According to Google Trends the time period for Back to school is July 1 – 1st of September.
Along with Christmas, back to class is one of the top spending events for consumers.
According with NRF survey, 53% buy school items three weeks to one month before school starts.
Deloitte calculation survey says the average B2S spend per household is $510 in US.
“B2S shoppers are more likely to make online purchases via desktop/laptop, however, more shoppers plant to use mobile than desktop/laptop”. – Deloitte Survey 2018
Retailers have a huge opportunity to increase sales leading a good marketing strategy.
If you are looking for back to school digital strategy in Media ADgo we suggest some ideas to help you to take advantage.
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Social Media
Use social media to target students, study well your target and rather if they buy or their parents be creative with your image, contact influencers, offer perks, every little thing will help.
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Google Ads
When they are looking for your products where is your name brand listed? If you’ve never done Google Ads use back to school claim to appear on the browser.
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Email Marketing
Use your own Database to email your clients with the different offers. You don’t have enough data base? Media Adgo has our in-house network with more than 20 million active users in 25 countries and 80 opt-in partner databases.
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Native
Native advertising will help you to gain consideration, drive engagement and customer retention, increase sales and stay connected to consumers.
With Media Adgo Native Strategy your investment will be in good hands.
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Remarketing
Have you know that the average CTR for display Ads is 0.07% while the average CTR for retargeted Ads is about 0.7%? Website visitors who are retargeted with display Ads are 70% more likely to convert on retailer’s website. (source: Invespcro)
If you are looking for a smarter approach to your “back to school” marketing strategy contact with us.
