Christmas season is here and now it is time to celebrate this wonderful time with family and friends! We want to remind you that our office will be closed the following days: Wednesday 25th of December Thursday 26th of December Wednesday 1st of January Monday 6th of January And our team will work…
On Christmas Eve is time to celebrate and enjoy time with your family and friends. From Media Adgo want to remind you that the office will be closed the following days: Tuesday 25th of December Wednesday 26th of December Tuesday 1st of January And we will work until 3pm: Monday 24th of December Monday…
After Halloween, Thanksgiving, Black Friday and Cyber Monday, The countdown begins for Christmas! Christmas season is the most juicy commercially speaking, concentrating 20% of annual sales. Besides, we Europeans will spend an average of 445 euros per inhabitant this Christmas campaign. Good times for ecommerce In addition, ecommerce is a rising trend…
Black Friday has come to stay in Europe. Gone are the days when it was just another American tradition that happened right after Thanksgiving. Despite not being an European tradition, the retailers of the Old Continent have managed to turn this celebration into a new shopping experience for customers, which is already putting Winter…
Internet and digital technologies have significantly transformed the retail landscape in recent decades. Especially, the dominance of online channels in many sectors has led a large number of retailers to adopt multichannel strategies (Beck and Rygl, 2015). Do you know the differences between Multichannel and Omnichannel? Multichannel is considered as the design, implementation, coordination and…
Multiculturalism is an increasingly common phenomenon in companies of the 21st century. Of course, the management of multicultural teams implies some challenges but their advantages are crystal-clear. Furthermore, in the words of Myrtha Casanova, founder of the European Institute for the Management of Diversity, 'only the diverse, well-integrated human resources teams generate the innovation and…
E-commerce has grown by 26.2% in Spain since 2015. In addition, online purchases exceeded 30,000 million euros last year. Therefore, electronic commerce in Spain is a growing business opportunity. Although the industries with the highest income are travel agencies and touristic operators, garments represent 7.5%. On the other hand, shopping behaviours are changing and we…
“The back-to-school and college shopping season is in full swing, but many parents and college students say they are waiting for the best deals to complete their shopping lists, according to NRF’s annual survey conducted by Prosper Insights and Analytics. Total spending for K-12 schools and college combined is projected to reach $82.8 billion,…
The Lead Generation consists of attracting and converting users into potential clients (’leads’). This process is aimed to keep the funnel of a business conversion powered. Therefore, it is an effective way to stimulate the audience and guide them towards the conclusion of the purchase process. Lead Generation often uses digital marketing channels and has…
Native Advertising has become a hot topic in advertising marketplace, the use of native advertising has changed in the past years becoming smarter, innovatie, ROI oriented and more transparent. The biggest thing that works for native ads is their ability to flow seamlessly within the blog/website content to the extent that it doesn’t really look…
