In Media Adgo we are getting ready for the most significant marketing events for this year 2019: Marketing Events in 2019 FEBRUARY 6th – 9th February 2019 London Affiliate Conference (Londres) London hosts this meeting dedicated to the affiliation sector where the main players of iGaming will meet. We will not…
After Halloween, Thanksgiving, Black Friday and Cyber Monday, The countdown begins for Christmas! Christmas season is the most juicy commercially speaking, concentrating 20% of annual sales. Besides, we Europeans will spend an average of 445 euros per inhabitant this Christmas campaign. Good times for ecommerce In addition, ecommerce is a rising trend…
Black Friday has come to stay in Europe. Gone are the days when it was just another American tradition that happened right after Thanksgiving. Despite not being an European tradition, the retailers of the Old Continent have managed to turn this celebration into a new shopping experience for customers, which is already putting…
Multiculturalism is an increasingly common phenomenon in companies of the 21st century. Of course, the management of multicultural teams implies some challenges but their advantages are crystal-clear. Furthermore, in the words of Myrtha Casanova, founder of the European Institute for the Management of Diversity, ‘only the diverse, well-integrated human resources teams generate the innovation and…
E-commerce has grown by 26.2% in Spain since 2015. In addition, online purchases exceeded 30,000 million euros last year. Therefore, electronic commerce in Spain is a growing business opportunity. Although the industries with the highest income are travel agencies and touristic operators, garments represent 7.5%. On the other hand, shopping behaviours are changing and we…
Email Marketing is one of the most effective and profitable Marketing channels today. Despite the rise of Social Media Marketing, Email Marketing has a ROI average of 21% compared to an average of 16% of Marketing on Social Networks. In addition, the conversion rate of Email Marketing is 174% while the conversion of Social Media…
